MAKING SENSE OF GOLD

Welcome to a regular person’s guide to physical precious metals.

Gold isn’t just for the wealthy—learn how investing in physical gold can protect your savings, hedge against inflation, and add stability to your portfolio.

Picture this: You’re looking at your savings account or recent inheritance, wondering if there’s a better way to protect its value over time. Or maybe you’re watching your retirement account fluctuate with each market swing, thinking about ways to add some stability to your financial future.

Perhaps you’ve heard about investing in gold but figured it was only for Wall Street experts or the ultra-wealthy.

The truth is, investing in physical gold is more accessible than most people realize. While it might seem intimidating at first, it’s actually a straightforward way to diversify your savings beyond traditional stocks and bonds.

Why Consider Gold Now?

Think about how prices have changed over time: A gallon of milk that cost 95 cents in 1960 is now around $4.50. In other words, the same dollar buys less and less as time goes by.

This is where gold comes in. While the prices of everyday items keep going up, gold has a unique ability to help protect your savings over time.

Think about it this way: In 1960 gold was fixed at $35 an ounce and you could buy a men’s suit or lady’s dress for $35.  Today that ounce of gold is worth over $3,600 in its spot price and you can buy a men’s suit, shirts, ties, and shoes or a full lady’s ensemble.

While dollars have lost most of their purchasing power since 1960, gold has actually increased what you can buy with it. Gold is also incredibly versatile, with uses extending beyond investment to industries like electronics, medicine, and aerospace, where its conductivity, biocompatibility, and reflective properties make it invaluable.

Understanding these diverse sectors highlight its enduring value and demand.

In today’s uncertain times, more people are looking for ways to protect their savings. Gold isn’t about making a quick profit – it’s about having something solid that tends to hold its value when other investments might be going up and down.

It’s particularly worth considering when you’re:

• Seeking to diversify your savings
• Planning for retirement
• Concerned about economic uncertainty
• Looking to protect inherited money
• Wanting a tangible asset that’s easy to buy and sell

5 Things You Really Need to Know Before Buying Gold:

1. Starting Small is Totally Fine: Here’s a surprise – you don’t need to be a millionaire to get started with gold investment. Many people begin with just $2,000, about the cost of a family vacation. Whether you’re looking to invest part of your savings or a portion of an inheritance, there’s no need to wait until you have a huge sum to begin.

2. It’s Easy to Sell When You Need To: This is crucial to understand – gold is one of the most liquid investments you can make. Unlike real estate that can take months to sell, or collectibles that need specific buyers, gold can be sold quickly at market prices.

3. History Shows Gold Holds Its Value: While stocks can crash overnight, gold has maintained its purchasing power for thousands of years. Looking at historical data, gold has risen from around that $35 an ounce in 1960 to over $3,600 in its spot price today. Though prices fluctuate, gold has consistently helped preserve purchasing power during times of inflation, economic uncertainty, and hedging stock market declines especially when there are 40-50% declines in the stock market.

4. Keep It Simple – Stick to Bullion: When you’re starting out, focus on basic gold bars or standard coins – this is what we call “bullion.” Bullion simply means pure gold that’s valued by its weight – like a 1-ounce gold bar or a standard American Eagle coin. Think of it as buying pure gold rather than collectible coins. Some dealers might try to sell you “special edition” or “exclusive” coins at premium prices, but these can be harder to sell and often don’t retain their premium value. The beauty of bullion is that its value is straightforward: it is worth what gold is worth that day, making it easier to buy and sell when you need to.

5. Work With a Trusted Advisor: This step is crucial for protecting your investment. A reputable precious metals advisor will maintain high ethical standards, provide full transparency about pricing, and guide you through both purchasing and selling decisions. Look for someone who takes time to understand your goals, answers all your questions without pressure tactics, and has a proven track record of satisfied customers. The right advisor becomes a long-term partner in helping secure your financial future.

When Does Gold Investment Make Sense?

Common life situations often signal good times to consider gold investment:

• Diversifying Savings: When you realize all your money is in stocks and bonds, adding gold can provide balance, especially during times of economic uncertainty.
• Planning for Retirement: As you get closer to retirement, reducing portfolio risk becomes crucial. Many people add gold to their retirement strategy through a self-directed IRA, particularly after watching their 401(k)s fluctuate during market downturns.
• Selling a Home: After selling a house in today’s high-priced market, you might want to protect some of those gains from inflation while deciding on your next investment move.
• Receiving an Inheritance: When you inherit money, you’re often looking for a stable way to preserve its value. Converting a portion to gold can help protect that inheritance from market volatility and inflation.
• Getting a Significant Bonus: Rather than letting a work bonus sit in a low-interest savings account, some portion could be converted to gold as a long-term store of value.

Practical Steps to Get Started. Here’s exactly what you need to do to begin investing in gold:

1. Determine Your Starting Amount

Even Ray Dalio, who founded the world’s largest hedge fund, believes in the importance of gold for everyday people. He suggests keeping 10-15% of your savings in gold as a way to protect against economic uncertainty.

While your personal goals may differ, many people find this a comfortable starting point, though some choose to allocate more based on their specific situation. Here’s a practical breakdown:

• Recommended IRA starting point: $10,000 minimum
• Typical starter range: 5-15% of liquid savings (or more for those seeking stronger protection)
• Example: On $50,000 in savings, consider starting with $2,500-$7,500
• For larger savings, the same percentage guidelines apply – the specific percentages and amount can be adjusted to suit your comfort level and goals

2. Choose Your Gold Type

• Standard gold bullion bars or coins
• Most liquid options: All bullion bars and coins
• Important to Avoid: Collector coins or “special edition” items

3. Select Storage Method. Storage Options:

• Store in a safe place at home or office
• Home or office safe (typical cost: $200-$500)
• Safe deposit box at local bank

Professional Storage:

• Required for IRA investments
• Fully insured
• Geographic options across U.S.

4. Make Your Purchase:

• Payment method: Wire transfer
• Shipping: Free and includes insurance – adult signature required upon delivery
• Timing: Typically, 2-3 days from payment to delivery

Real-World Investment Scenarios. Here are common situations where gold investment proves particularly valuable:

1. Market Volatility Protection

• When stock markets experience significant drops
• During periods of high inflation (like in the recent past the 9%+ rates)

2. Retirement Planning

• Adding stability to your retirement
• Protecting against currency devaluation
• Creating a tangible legacy for heirs

3. Inflation Defense

• Historically, gold prices often rise with inflation
• Physical gold can’t be devalued like paper currency
• Maintains purchasing power over decades

4. Inheritance Protection

• Preserving value of inherited money
• Owning physical precious metal assets that can be easily passed down
• Protection against bank failures or financial system stress

The Bottom Line

Investing in physical precious metals doesn’t require a finance degree or a large bank account. It’s about making informed decisions for safeguarding your financial future and protecting your savings.

Whether you’re looking to diversify your retirement savings, protect inherited money, or simply add a tangible asset to your investment portfolio, physical precious metals offer a straightforward path to securing your financial future.

You’re not looking to strike it rich overnight – you want to protect what you’ve worked hard to save. Think of precious metals as a shield that helps your money keep its buying power over time. Having Advisor Metals guide you through both buying and selling – turns what might seem complex into manageable steps toward a more secure future.

Ira Bershatsky is a TTPer. He is the owner and Managing Member of Advisor Metals.  Ira has 45 years of investment experience.  He was an institutional equities trader for over three decades and owned an institutional stock brokerage for half of that time.  He is a technical chart analyst with over 30 years of experience and has almost ten years of experience in physical precious metals.  He can be reached at [email protected] or 626 788 5770.