DURK PEARSON: THE BRAIN BEHIND BETTER BRAIN HEALTH
Durk and Sandy
In the ever-evolving world of health and wellness, there are a few pioneers who’ve been ahead of their time—designing solutions before most people even realized there was a need. One of those innovators was Durk Pearson (Skye as you may remember), a name synonymous with cutting-edge longevity science and optimal brain performance.
Durk Pearson wasn’t your average supplement formulator. Not with an IQ that MIT was unable to measure as it was so far above 200!
A physicist, author, and renowned life extension scientist, Durk spent decades diving deep into the mechanics of the human brain. His mission? To empower people with smarter, science-backed strategies for boosting mental performance, enhancing mood, and fighting fatigue—naturally.
Together with his life-long research partner Sandy Shaw, Durk has been a leading force in the field of cognitive enhancement since the 1970s. Their bestselling book “Life Extension: A Practical Scientific Approach” was more than a bestseller—it was a call to arms for those seeking better living through better science.
And one of their signature contributions to the world of nutritional innovation? Lift or Lift Caps™.
Lift™/Lift Caps is way beyond your average energy supplement. It’s a Life Priority Pearson & Shaw Designer Food™ Formula—meaning it’s crafted with precision, based on real biochemistry and clinical understanding of how the brain works.
Unlike typical stimulants that deliver a quick spike and an even quicker crash, Lift™/Lift Caps is designed to nourish your brain while it energizes. It contains key nutrients that work synergistically to activate norepinephrine—the brain’s own version of adrenaline—responsible for heightened focus, alertness, and mental stamina.
As Durk once explained to Jack Wheeler:
“Norepinephrine is a natural neurotransmitter that’s your brain’s ‘go juice.’ It’s what enabled our ancient ancestors to get up in the morning and out of the cave, hunt the animal down, kill it, and carry it back to the cave to feed their family. Translated to today, our Lift formula provides your brain with all the nutrients it needs to optimize your levels of norepinephrine so you can work productively and energetically – and feel good about doing so. It’s our Work Ethic formula.”
Here’s what sets Lift™/Lift Caps apart:
- L-Phenylalanine: An essential amino acid that helps your brain produce norepinephrine (also called noradrenaline), supporting focus, drive, and even appetite control.
- Vitamin B12 & B6: Crucial for healthy nerve function and neurotransmitter production, these B vitamins keep your brain firing on all cylinders.
- Caffeine (80 mg): A gentle lift—less than a cup of coffee—but combined with the right nutrients to increase sensitivity to noradrenaline, delivering longer-lasting mental clarity without the crash.
- Great Taste, Easy to Use: Lift™ comes as a delicious fruit-flavored drink mix—just add water or juice—or in capsule form (Lift Caps™) for on-the-go brain fuel.
In other words, it’s a smarter alternative for lasting brain health.
Durk Pearson’s philosophy has always been about working with your body, not against it. That’s why Lift™/Lift Caps isn’t a quick fix—it’s a daily ally in your quest for better mental health.
Instead of relying on sugary energy drinks or acidic coffee, artificial stimulants that burn out your system, Lift™/Lift Caps provides the nutrients your brain already uses to function at its best—only optimized.
Whether you’re an entrepreneur looking to stay sharp, a student pushing through exams, or just someone who wants to feel more on throughout the day, Lift™/Lift Caps offers a smarter, science-driven alternative.
Durk’s Legacy: Better Brains, Longer Lives
Durk Pearson’s work has always been about more than supplements. It’s about giving people the tools to live stronger, think clearer, and feel more alive—for longer. His commitment to rigorous science, mental optimization, and nutritional excellence is baked into every scoop of Lift™ or 2 Lift Caps.
In a noisy world full of fleeting trends and half-baked solutions, Lift™/Lift Caps is the real deal: a product born out of passion, backed by science, and built to help you lift your mind, mood, and motivation—naturally.
Ready to fire up your brain and feel the Lift™/Lift Caps difference?
Because good brain health isn’t a luxury—it’s your power source.
Oh… just so you know. Jack Wheeler was with Durk and Sandy when they first developed their Lift formula over 40 years ago. He’s been taking it daily ever since.
To receive a 10% discount when ordering Lift or Lift Caps, use the code word, DURK, when you place your order at www.lifepriority.com
Live Long & Prosper!
~ Greg & Michelle Pryor, co-owners
Life Priority, Inc.